SEO E-Book


  1. SEO (Search Engine Optimization) Meaning
  2. Types of SEO
    1. Black Hat SEO
    2. Gray Hat SEO
    3. White Hat SEO
  3. ON-Page Optimization
    1. Initial Site Analysis
    2. Competition Analysis
    3. Density Analysis
    4. Page Title
    5. Meta Description
    6. Keywords
    7. Header(H1,H2,H3 Tag)
    8. Anchor Text
    9. Keyword Density
    10. Broken Link
    11. txt Creation
    12. Site Maps Creation
    13. Canonical / 404 Implementation
    14. Google Analytics
    15. Google Webmaster
    16. Notes
  4. OFF-Page Optimization
    1. Directory Submission
    2. Article Submission
    3. Press Release
    4. Blog Submission
    5. Video Creation and Optimization
    6. Classified Submission
    7. RSS Submission
    8. SMO
    9. Social Bookmarking
    10. Forum Discussion
    11. Profile Creation
    12. Blog Commenting
    13. Backlinks


On-Page V/S Off-Page Optimization


SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. Optimizing (Changing) website so as to rank top in search engines.

Types of SEO:

As the colours of the types of search engine optimization suggest, there are stark differences in the approach and long-term results of white hat and black hat search engine optimization. Though both types of SEO have their proponents, most companies/websites with long-term, stable, and sustainable goals will tend to stay away from the dark-colored variety.

Here is a quick overview:

White Hat SEOBlack Hat SEO
DefinitionWhite hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
Wholesomeness LevelHighVery Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
TechniquesSome white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
What to ExpectSteady, gradual, but lasting growth in rankings.Quick, unpredictable, and short-lasting growth in rankings.


A. Black Hat SEO:

Black Hat SEO also known as search engine spam, search engine poisoning, black-hat SEO, search spam or web spam. Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service.

The following SEO tactics are considered black hat and should not be exercised at all if you want to stay above board with Google and other search engines:

  • Content Automation
  • Doorway Pages
  • Hidden Text or Links
  • Keyword Stuffing
  • Reporting a Competitor (or Negative SEO)
  • Sneaky Redirects
  • Cloaking
  • Link Schemes
  • Guest Posting Networks
  • Link Manipulation (including buying links)
  • Article Spinning
  • Link Farms, Link Wheels or Link Networks
  • Rich Snippet Markup Spam
  • Automated Queries to Google
  • Creating pages, subdomains, or domains with duplicate content
  • Pages with malicious behaviour, such as phishing, viruses, Trojans, and other malware

B. Gray Hat SEO:

Gray Hat SEO is recognizable by ‘affordable’ pricing, since the search engine optimization company has to reduce cost by resorting to questionable techniques in order to deliver results, instead of highly involved campaign activities.

C. White Hat SEO:

In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

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Types of White Hat SEO:

  1. ON Page Optimization:

In this, the changes are made within the website to rank top in search engines like Google 20%

  1. OFF Page Optimization (regular):

In this, the changes are made outside the website to rank top in search engines. 80%


 I. ON Page Optimization:

seo ebook on page tutorials akglsgroup

On page optimization involves changing the html code of the website’s every page which wants to rank top in search engines. It basically involves changing of Meta tags, Title tags, Header tags, font decoration, image alternative text, etc. Now, Firstly, choose set of keywords that are related to the

Content of your website.

1. Initial Site Analysis:

Initial site analysis is analyzing your own page such as the headers, loading time, etc. – anything you can control on your own page to rank as high as possible in SEO.

2. Competition Analysis:

Competition analysis is analyzing your competition in your niche. What keywords are they ranking for? What other sites are giving them links to boost their SEO? Competition analysis is helpful in finding your own strategy. It can boost your rankings while hurting your competition’s.

3. Density Analysis

Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

The formula to calculate your keyword density on a web page for SEO purposes is ( N k r / T k n ) ∗ 100 {\displaystyle (Nkr/Tkn)*100} , where Nkr is how many times you repeated a specific keyword and Tkn the total words in the analyzed text.


4. Page Title

These should contain anywhere between 65-100 letters, these are the words that should start with (or have) your keywords, the title of a webpage is displayed in the title of the website, in Google organic search, the title of the website is displayed in the first line of the each result in blue colour, the

title has to be interesting so that the reader is attracted to open the website. There should be only one title tag per webpage. The Google reads the first 65 characters of your web title. Your title must start with the keywords that you are targeting to perform well in search engines. The title has to be attractive so that users are attracted to click the website.

Syntax of title tag:<title>….</title>

The … must have the keywords that you are targeting in the first 55-65 characters. title tag is present anywhere between the <head> and </head> tags of your webpage.

Changing the title tag in blogger

Under any blogger site click on Design –> Edit HTML –>just after the <head> tag give the title of your homepage.

Changing the title tag in wordpress:

In the admin logged in area in word press click on editor under the appearance menu, then click on the header.php file, here you would find the <head> tags, between them just put your own title tag.

Note: Both in blogger and word press, this tag is already present, just change the content of title tag, according to your requirement.

5. Meta Description:

The meta description should consist of not more than 100 words, anywhere between 80-100 words make a good meta description, note that the first 25 words (160 to 500 characters) of the meta description should have all your keywords. This part is displayed next to title of each search result in the Google organic search.

Syntax:<meta name=”description” content=” ….”>

In the ….put your webpage description, see that the first 25 words you enter must have the keywords that you are targeting. Meta description tag is present anywhere between the <head> and </head> tags of your webpage.

Note – Meta description is not always displayed but it is generally displayed, most of the time Google picks first 25 words of the result webpage text content as meta description. The Meta description must be unique to each page of the website. There should be only one Meta description tag per webpage. The keywords that you are targeting should be present in the first 25 words of the meta description tag. The meta description tag is a traditional concept and now days, it is ignored by the Google.


6. Keywords:

This tag should contain all the keywords that you are targeting separated by comma. There should be only one meta keywords tag per webpage.

Ex: norton antivirus, norton support phone number etc…

It should consist of anywhere around 5 – 10 keywords. This concept is again a traditional one, Google these days does not read this tag at all and will never in future.

Syntax of Meta Keywords Tag:

<meta name=”keywords” content=”…”>

must have the keywords separated by comma. This tag is again entered between the head tags of any webpage.

Changes (html) in word press:

In the admin logged in area, go to the editor under the appearance menu on the left side, you’ll find different html editor for various parts of the webpage, edit the desired tags and save the template.


7. Header (H1, H2, H3 Tag):

The header tags of the website pages should always consist of the keywords that you are targeting. There should be only one h1 tag per page for better ranking in Google however you can have more than one <h2> and <h3> tags

sytax: <h1> … </h1> and so on for all the header tags from h2 to h6 tags.



8. Anchor Text (Image Alternative Text):

<Image Alternative text>tag: The image alternative text tag should always contain the keywords that you are targeting. Do not have the same image alternative tag for more than 1 image, use different text but see that it has the keywords that you are targeting.


For eg. If my keyword is ‘mobiles’ then i can have images with alt text as, mobiles nokia, mobiles lg, mobiles samsung s2 glaxy etc…


Note: In blogger the image alt text tag is represented by image anchor text tag..


Syntax 1 (For bloggers): image anchor=”….”

Syntax 2 (For others): img alt=”….”


  1. Keyword Density

See that the keyword density in the web page is anywhere between 2% – 4% for better ranking in Google and the starting 20 words of your webpage must have these keywords.


  1. Broken Link:

If at all any page in a website does not have navigation (link) to any other page of your website, this condition is called as broken link and it is a big ‘drawback of SEO’. A site can never ever rank top with a broken link so, it is must avoid. To avoid broken link and interconnect related inner pages

within your site, go, get the code and paste it just before the closing body tag ( < /body>) of your website’s edit html page (For any general site )


For Word press: Just download the plug-in and install the plug-in in the word press admin logged in area by going to the add new plug-in option.


For the Blogger websites: Just click on ‘install the widget’ and you are done.

11. Robots.txt Creation:

In order to make a robots.txt file, you need access to the root of your domain. If you’re unsure about how to access the root, you can contact your web hosting service provider.

You must apply the following saving conventions so that Googlebot and other web crawlers can find and identify your robots.txt file:

  • You must save your txt code as a text file,
  • You must place the file in the highest-level directory of your site (or the root of your domain), and
  • The robots.txt file must be named txt.

As an example, a robots.txt file saved at the root of, at the URL address //, can be discovered by web crawlers, but a robots.txt file at // cannot be found by any web crawler.


12. Creation of XML/ HTML/ ROR/ Text Sitemap:

Sitemaps are the html / xml representation of all the page urls of your site, any sitemap file would have all the addresses of each of its pages, when such types of sitemaps are created and submitted to the search engines automatically, all the webpages of your website are entered in the search engine directories. Each website has got one sitemap.


Adding the sitemap file in webmaster tools from

In blogger sites, when a site is built the sitemap files are created automatically in the background in the format:



websites: (or) html


note: it does not have ‘www’. while adding atom.xml file if it is redirected to Feed burner account, you may get an error in Google Webmasters tools while adding Blogger sitemap. For this particular problem, just adding ?redirect=false will solve this problem. So the sitemap address that you should be adding is:atom.xml?redirect=false The default number of URLs in Blogger XML sitemap is 26 for rss.xml or atom.xml file, so within Webmasters tools you will see there are 26 total URLs. But if you have more than 26 posts and less than 100 posts then you can add the following

sitemap: atom.xml?redirect=false&start-index=1&max-results=100


For more than 100 posts, add a second sitemap:



For more than 200 posts, repeat above to add a third sitemap:


a snap at:



13. Canonical/ 404 Implementation:

Redirection like 301 is a server side redirect that help users and search engines find content that has moved to a new URL permanently whereas canonical tag is a preferred version of a set of pages with similar content that tell Google that one URL is the same as another URL for search.


Implement A 301 Redirect

  • Your domain is permanently moved, for example, due to rebranding
  • Webpages are either replaced or permanently moved
  • You have expired webpage content or 404 errors and you want to point to another, relevant page

Implement A Rel=canonical Attribute

  • Content which is similar or duplicated across a website and both pages are to remain visible
  • Content syndication
  • Dynamic pages which generate multiple URLs for one page (in this case (telling Google how to handle the URL parameters may be useful)
  • When 301 Redirects cannot be implemented


14. Google Analytics:

This tool gives us the statistics of the traffic for our website, with the help of this tool, you can know the details of the traffic such as:


  1. Source of the traffic (Search engines, Reference sites, Direct)
  2. Keywords in search engine that bought the visitors to our site.
  3. Region of traffic.
  4. Browsers from which the traffic has come.
  5. Avg. time spent by the visitor in our site.
  6. Avg. number of pages visited by the visitors.
  7. Search Engines from where the traffic has come etc…


The Google analytics tool is present at the address

You can add100 sites as possible with just 1 Google analytics account.

Adding your website in Google analytics

Sign up then login, in the login area click on ‘ add a profile ‘ then give your website address, click on ‘finish’, copy the tracking code shown in the text box and paste in between the <head> and </head> tags of your website’s homepage. Get back to Google analytics and click on ‘save and finish’. This would add your site to Google analytics over a short period of time.


15. Google Webmaster:

Adding your website to webmaster tools:

Before you can add your site to the webmaster tools you have to first register in webmaster tools and then login, in the login area you would find the option ‘add a site’, enter you website address here and click on ‘continue’, then click the ‘alternate methods’ and select the option ‘add a meta tag to verify the tag’, copy this meta tag, go to your site edit html page and then paste this tag between the <head> and </head> tag, save the file and in webmaster tools, click on ‘save and verify’. This would add your site to webmaster tools; you can add as many sites as possible with a single webmasters account.


This tool is designed for the SEO Experts, in this tool one can


  • Submit the site and all its Webpages to Google search engine.
  • You can analyse your site performance in the search engine.
  • You can check your site ranking for various keywords in the Google search engine
  • You can check your website’s keyword density
  • You can check your back links.
  • You can get suggestions to improve your site’s visibility in search engines.
  • You can have control over the Google visiting to your site.




Difference between Webmaster tools and Google analytics?

Google Webmaster tools give the statistics of SEO while Google Analytics gives the statistics of Traffic to your website.





  1. Avoid using flash in the webpages as Google cannot read flash in your website. Page loading time
  1. Avoid using pop-up ads and sticky ads in your website.
  1. Every webpage must have a link to its related pages of the same site. Ideally there should be five such links at the bottom of the webpage content with the head ink as ‘Also read’.
  1. If you are using videos in your website, see that the video is related to the content of your website, this will improve your ranking in YouTube as well, See that you change the video alternative text tag in html just like you have done for the image.
  1. Add social bookmarking icon (social media sharing button) in every web page of the site. or
  1. Don’t create multiple pages with the same content in your website.
  1. If your webpage has font in Bold, italics or underline in any part of the text, see that they contain the keywords that you are targeting.



All the above tasks comes under ON – Page optimization that comprises of 10-20% of SEO, if all the tasks are accomplished then you score 10/10 votes if Google in On page optimization.




II. OFF Page Optimization:

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To add your URL to the Google web directory, go to and submit you website. Within, 24-48 hours your site will be added in the Google search engine. To submit site to all the major search engine directories go to and fill the submit form

1. Directory Submissions:

Directory websites are like yellow pages, herein, you have set of websites for different services. Directory submissions bring quality links as websites are categorised here. It also brings targeted traffic. Ideally 5 directory submissions are recommended daily for quality link building. Here is the list of highly rated, high PR directory 5000+ in the excel file, start your link building from top to bottom. You have to sign up in each of the directory before you can actually place links in them, do store the login id and password of each of this directory as y-o-y we will be using it again and again. Do not submit the same page in a single directory more than once, however you can submit multiple (different) pages to the same directory.


Note – Always give the category name related to your web content because this is where all your competitor’s websites are also listed which adds to the quality of the website’s backlink. The back links developed do not show for your website immediately as you start building but takes an indefinite period of time right from a day to 3 months all depending upon when the Google robots visit the site from where you get the backlinks.


2. Article Submissions:

Article websites are used to submit a small story (generally of 200-300) words regarding our website/webpage. These article sites in this way indirectly create pages within their site on various topic and the users are benefited as they get free quality one-way backlink and of course, a dedicated page in their site that could too perform well in search engines to give us referred traffic. Generally, most of the article websites accept the html code in the site description, this is where we place our backlink code. It is advisable not to post the same article in more than one site and make sure you just do not blindly copy paste your own page information and paste in article sites, this can create an impression of ‘spam’ in the eyes of Google and he can ban your site sooner. For better ranking of your posted article page in search engine see that you maintain the keyword density and include the same in the title and author of the article site if at all they have. It is advisable to post at least 5 articles daily to add the link juice of your website.

Generally it takes 1-7 days to get the backlinks from article sites. You can add up to 2 backlinks per article for optimizing the work. [Check out the 500+ high PR, low alexa rank quality article submission sites.]



3. Press Releases:

Press releases sites refer to the news distribution sites. As the name goes, in press releases sites we submit our rss feeds or articles to them, they in turn pass these articles to various websites which are related to the news and current affairs and online information centres. With just one successful press release you can expect many backlinks and at the same time popularity. If at all your site information is found interesting you could find the same in the magazines (hard copy) published. There aren’t many press release sites in the web however, of the existing there is no limit of submitting information to them. It is ideal to submit 2 press releases a day to add to the link juice of your website. Always try to submit the RSS Feeds where ever applicable because these feeds carry all your website pages and the content too is automatically updated at the users end. It adds to the popularity of your website. Make sure that whenever to submit RSS Feeds of your site to the press releases do not submit anything else to the same site thereafter. The RSS Feeds carry the duplicate copy of your website with real-time updating automatically. A User if does not have a website to consume RSS Feeds then he can also subscribe to the same through e-mail so, whenever a new content is added or old content is updated at the source, automatically mails are fired to the consumers of RSS Feeds. Generally speaking RSS Feeds are .html and .xml files that are used for real-time stock prices, weather data, gold and commodity real-time prices, live cricket scores, Live News, Live Radio, Live TV Channels, Newspapers data, etc..


4. Blog submission

Blogging is one of the best ways to promote your website online, by writing a blog related to your website, you are given perfect reason for visitors to keep returning to your site and keep up to date with your latest posts. Basically it will helps search engines also to crawl your site more frequently , as you have updated  the latest content related to you website and give website content chance to rank on Search results pages (SERPs).

Best Blogging Platforms: is a hosted version of Word Press. This means that instead of having to download the software and install it yourself, all you need to do is sign up for an account at, and you can start blogging in a matter of minutes. (Google)

Blogger is one of the oldest blogging platforms out there. Currently, its run by Google, so all you need to sign up is your standard Google account. Similarly to, Blogger takes care of all the technical heavy lifting, allowing you to just focus on creating content.



Tumblr is a great blogging platform optimized specifically for bloggers who want to publish short-form content, such as micro-blogs, quotes, images, videos, and animated GIFs. Tumblr is also a community of users, ready to promote and comment on each other’s





5. Video Creation and Optimization

Why Is YouTube Optimization So Important?

Consider some of these statistics:

  • Google is the world’s largest search engine,
    • 67% of all online searches are through Google
    • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google.
    • More than 91% of the videos that are returned through a Google search come from YouTube.

6. Classified Submission

Classified submission is one of the most influential ways to let the world know your business and service. It includes SEO strategies for website promotion by driving potential buyers and generating sales for products or services. Internet is the place where you can find numerable classified sites and directories from where you can easily display ads on products or services. It has rendered the submission of classified ads to free classified directories into a much sought after service for website promotion in search engines. Classified submission service even helps to generate back links to push up websites’ search engine ranking is a competency of classified submission.

  • Classified Submission enables you lists your website in local classified sites
  • Classified listing help people drive direct customers from local marketplace
  • Effective Classified Submission helps business owners get worthy backlinks
  • Inner pages of a website and portal are also allowed hence people can also promote their inner pages or product pages
  • It helps website owners improve their search engine ranking


7. RSS Submission

An RSS feed is a resource that shows the latest content from a source and the main thing about RSS is that it automatically updated. By submitting an RSS feed to different directories, you provide another way for your blog content to get syndicated and to distribute your backlinks. By submitting the RSS feed you will get below benefits:


  • Reaching new viewers through syndication
  • Improved SEO
  • Easier way to communicate rather than email
  • An additional way to communicate with your customers


8. SMO

  • Facebook
    • Initial Facebook Account Setup
    • Initial Setup Facebook Fan Page
    • Total Likes/Fans
    • Facebook Friends
    • Total Weekly Wall Posting
    • Keyword Based Posting
    • Wall Comments
    • Facebook Photo Album
    • Facebook Video Uploads
    • Facebook Polls or Quiz
  • Twitter


  • Twitter Account Setup
  • Twitter Page Creation
  • Twitter Regular Updates
  • Twitter Profile Design
  • Twitter Followers Monthly Basis
  • Twitter Profile Content Writing
  • Total Weekly Tweets
  • Keyword Based Tweets
  • Re-tweeting Twitter Apps Management
  • Optimize Tweets
  • Google (+)
    • Google+ Account Set-Up
    • Write applicable posts
    • Google+ Followers
    • Weekly Post regular updates
    • Maintain profile


  • LinkedIn
    • LinkedIn Profile Creation
    • Regular Updates
    • Weekly LinkedIn Profile Updates
    • LinkedIn Account Management


  • Pinterest
    • Pinterest Account Creation
    • Creation of custom business URL
    • Sourcing of pin board content
    • Updating of pin boards
    • Pinterest Followers
    • Following of relevant Pinners
    • Weekly Re-pinning of relevant content


9. Social Bookmarking

Social Networking Sites: A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the Internet, such as e-mail and instant messaging.

Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-cantered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. [Citation needed]

The main types of social networking services are those which contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust.


Popular methods now combine many of these, with Facebook, Twitter and LinkedIn widely used worldwide.


  1. Facebook
  2. Twitter
  3. LinkedIn
  4. The list follows


The best sites for social bookmarking and to keep these icons in your blogger are:




Submit your backlinks to at least 50 social networking sites daily. All the backlinks submissions to these sites are approved immediately and within 3 days of submission you can expect the backlinks in your account. It is said that of the 7 methods, social networking sites have got the highest PR and you can expect a good traffic too from these sites, it directly increases the popularity of your site. You can submit more than 1 backlink to each of this site, also you can add up to 2 backlinks in one social bookmarking submission, in some of the sites, and you get a dedicated page in their website.


Note: – The submission process is different for each of the social networking site. When submitting for the first time, you’ll have to sign-up after which just login and start submitting as many links as possible. It is advisable to add popular social networking and bookmarking icons in each of the pages of your blogs, these increases the popularity and backlinks by your website readers itself.Inonlywire services you can also submit your RSS Feeds…

Best tool (Paid) for automatically submitting links to social


Bookmarking sites:

Bookmarking Demon — available at:



10. Forum Discussions:


Forums: An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible. Forums have a specific set of jargon associated with them; e.g. a single conversation is called a “thread. “A forum is hierarchical or tree-like in structure: a forum can contain a number of sub forums, each of which may have several topics. Within a forum’s topic, each new discussion started is called a thread, and can be replied to by as many people as wish to. Depending on the forum’s settings, users can be anonymous or have to register with the forum and then subsequently log in order to post messages. On most forums, users do not have to log in to read existing messages.


Points to be noted while posting your backlinks in



As most of the forums have administrator approvals for the messages you are sending so, while sending any information do not make the administrator feel that your purpose is the backlink. As forums are generally used for questioning and answering, do the same, see that the message you are sending is related to the discussion going on and then at the bottom give your reference as your backlink.


Trick : To get a list of forums related to your keyword that you are targeting, make a search in Google with the that keyword then filter the results by selecting ‘discussions’ from the left side of the search results, this will give you the list of forums of your strong competitors. In most of the forum sites while registering try entering your

Backlink even in your name or in any section of the profile if at all it has. As most of the forums automatically add your name at the bottom of the message, so with your website as name you tend to get backlinks automatically. There is no estimated time for the appearance of backlinks through forums, it all depends on when the admin is checking the messages for approving them. Enter only 1 backlink per message.



11. Profile Creation:


There are many websites that have profiles as you become the member of that site. Now in such sites enter your website instead of your name in the sign-up form and whenever possible if the html tags are allowed in the profile then just enter your backlink structure. Profile creation is of least important in off page optimization However, do not neglect them. There is no specific list of websites for profile creation, it only comes out of exploration. Generally all the social networking sites and forum sites have profiles in them.




12. Blog Commenting:


Blogs are generally sites that have articles on various topics that are of user’s interest. It is said that there are over 1000cr websites which are just blogs and there is lot of money that can be untapped in blogs. Intact, there is virtually no blog in world whose objective is in commercial. All the blogs are meant for making money either through ads or through affiliate marketing, information in them is just to attract the readers. History is evident that the maximum and the most powerful backlinks can be acquired only through blogs. It is said by SEO Experts that if your blog commenting is constant and consistent with just this one method you can get top ranking in any major search engine. The reason behind such a powerful link is that there are from your strongest competitors, it is amazing to know that just 1 strong competitor backlink is enough to rank 1.


13. Backlinks:


Backlinks are nothing but the links of your Webpages in other websites. (Reference) It can be either in the form of text links or images.


Backlinks are of two types:


Do follow: These are the backlinks in which there is direct reference to your site.

No follow: These are the backlinks where there is no direct reference to your site, in other words the URL is encrypted here.

Both the backlinks are equal in value and have same importance in SEO but, do understand that by default search engines links are NO FOLLOW links that bring zero value in SEO. By default all the search engine backlinks are no-follow that have 0 values, meaning they are not considered as backlinks. To know whether a link is do-follow or no-follow just scroll over mouse over the link and see the status bar, if you find your webpage url then it is do-follow link, if it is encrypted then it is

no-follow link. Try to acquire as many do follow links as possible for your website. Each Backlink has got variable values.


Quality Back links to Get Top Place:-


  1. Backlinks from high PR (Page Rank) websites have very high value.
  2. Backlinks from your competitor’s websites have very high value.
  3. Backlinks from low ‘external links’ websites have very high value.
  4. VirginBacklinks have very high value.
  5. Backlinks from different domains have higher value than backlinks from the same domain.
  6. The backlinks from .gov, .edu and .org websites have higher value.
  7. Backlink from only related sites. (Pages)


Note: In backlinks, quantity does not matter, what matters is the quality. To check backlinks for any website you can visit the URL:

Acquiring backlinks is the most difficult and the most important part of SEO.

It is said by great SEO Experts that for any keyword, if you have enough number of backlinks, even for an empty page you can get 1st rank in all the search engines.


PR (Page Rank)

PR is the most important statistic of any website in the world, in short a website can be valued in short by its PR. PR or Page Rank of any site is the measure of the link juice (Total value of the Backlinks) of the site .It ranges from 0-10, It is said that the PR is very difficult to achieve infact, in world there are only 4 such sites that have a PR of 10. Even the ‘Google’ website itself does not have PR of 10.

Google has a PR of 9.


Backlinks can be acquired for free of cost and there are also paid backlinks available in the market, little research in the Google will show you that backlinks these days have become a big business. It is only because of this, the big companies rank faster in search engines, in matter of just few days. So, if you have money you can quickly get in top ranking websites in any search engines but if you want go by the free methods it takes time and your patience but, success is bound to you sometime in future. A small example to show the value of PR and Backlink:


A virgin PR 6 backlink costs around Rs.1, 00,000 / month.


Illegal and Legal ways of Backlinks:


Illegal and legal ways of getting backlinks, where we can fool Google, where Google can fool us..,


  1. 2-way backlinks (Link Exchange)

2.3-way backlinks (Through Link Mediator)


These are the two methods of getting backlinks from our competitors wherein, both the website owners are benefited. 2-way links no longer work and it is said very soon even 3-way links will stop working. Both these methods of acquiring backlinks are illegal by search engines; they regard only one-way links – safe, natural and permanent in nature.


Paid and Free backlinks

Generally, getting backlinks is a very slow process hence, ranking in top position in search engine takes some time but you must have noticed few websites that are actually new and get top rank in matter of few days even for very competitive keywords, this is possible by getting backlinks by money. But, remember it is very very expensive.

Note: With 1 high PR website you can create many average PR websites.

  1. With 1 PR3 website you can create 5 PR2 websites.

You can also create high PR website that literally has no content at all. Remember always, give as less backlinks as possible to other sites, the more backlinks you give to others, it increases the external links (OBL – Out Bound Links) of your site and then the backlinks power will be less henceforth. Always try to maintain the virginity of your website. It will bring a lot of value in future.

Steps for Acquiring Competitors Backlinks

  1. With Seo quake installed in your Mozilla Firefox, go to Google and download the search results in an excel file. Start commenting on each of this sites ( only is 1000 downloadable ) from top to bottom, for high approval rate see that you are appreciating the blog owner and speaking or involved in the recent comments this type of comments have very high approval rates.


  1. You can also filter results of Blogs and forums in Google search; follow the first 1000 of each of them for backlinks.
  2. Similarly download the competitors for the keywords related to your target keywords and follow the task as above.
  3. Filter the results of blogs by clicking on ‘blog’ in the left side of Google search and follow the tasks above.
  4. Filter the timeline to month, week, 24 hours, and 1 hour, 10 minutes in the left side of the Google search and follow the tasks above.
  5. Filter the results to ‘discussions’ (forums) in the left side of the Google search and follow the tasks above.
  6. Similarly, follow the step 4 for the timeline.
  7. Download each of the competitor’s backlinks through seo quake and then follow the tasks above.
  8. Download each of the competitor’s backlinks’ backlinks through the seo-quake and follow the tasks above.

In the mid-way you would definitely achieve the top slot in the search engine, the moment you achieve this, jump for the next keyword to get the top rank.


Points to remember:


  1. Do not always focus on a single keyword or a single page, meaning give importance to each of your page and develop links for them in parallel rather than serial. You must target at least 5-10 keywords for a page, so see that you have 5-10 different anchor texts in your backlinks codes list.


  1. Where ever there is a provision for developing 2 backlinks focus 1 for the homepage and 2nd for any internal page of your website.

It is advised to continue with all the 7 methods stated above till you gather some backlinks (estimated time period: 1-3 months) then just and just concentrate on blog commenting and forum discussions, “success will be under your feet”…


Points to be noted:


  1. Between the head tags of homepage copy paste the code below:

<meta name=”robots” content=”index, follow” />

  1. Always see that you have the social bookmarking and social networking website buttons at the end of each post/page. You can get their codes if you do a little research in Google. Such codes should always be placed just before the closing body tag

(</body>) in the edit html section of your website.

3.To avoid broken link and interconnect related inner pages within your site, go to, get the code and paste it just before the closing body tag ( < /body>) of your website’s edit html page.

  1. Trick to get spinned articles:

Go, to and copy your article in English and convert to some language and then do the vice-versa, the result would be spanned English article where the words are different but meaning remains the same. You can also copy good articles directly from regional sites and convert it into a unique article, for this you have to make use of Google regional search.


Note: After the articles are spinned, see that you have your keywords in it, if not stuff it to get the appropriate Keyword density.

  1. Whenever there is a possibility of getting a backlink from a website, try to put your backlink in the common area of the site with regard to all its pages (eg. menu, footer, sidebar etc…), and the advantage with this is you get multiple backlinks (i.e. from all the pages of that site) from a single website.
  2. Ping the server at Ping-o-matic ( whenever there you change the content or add new content. Pinging is the technique of informing the major search engines that there is some content updating in my website/webpage, so please come and index it as soon as possible. This technique helps in inviting the search engines when we want, generally the frequency of visits of search engine robots is directly proportional to the frequency of the content updating of your website/webpage, so this technique helps in keeping search engine up to date in real time about our website content.

On-Page Vs. Off-Page Optimization

seo ebook On-Page Vs. Off-Page Optimization tutorials akglsgroup

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results in popular search engines like Google, Yahoo, and Bing etc… These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density. The most important on Page SEO Tips are:

  1. Proper URL structures
  2. Image optimization
  3. Text formatting

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building. In general, off Page SEO has to do with promotion methods beyond website design for the purpose of ranking a website higher in the search results in popular search engines like Google, Yahoo etc.





  1. Time period (0-3months):


  1. 5 directory submissions.
  2. 5 article submissions.
  3. 2 press release submissions.
  4. 5 forum postings
  5. 50 social bookmarking/networking submissions.
  6. 20 strong competitors blog commenting.


  1. Hence the time period for the next 3 months


  1. 20 social bookmaking/ networking submissions
  2. 5 article submissions
  3. 5 forum discussions.
  4. 20 blog commenting.


  1. Hence the time period for life-long,
  2. 10 forum submissions
  3. 30 blog commenting.


.com – an internet top-level domain intended to indicate that a website is used by an unrestricted commercial organization

.gov – an internet top-level domain intended to indicate that a website is used by a government institution

.org – an internet top-level domain intended to indicate that a website is used by an organization

Algorithm – the mathematical formula in a search engine used to rank sites

Anchor text – the text that is clickable. Also known as hyperlink

Backlinks – a word for incoming links to a website

Black hat SEO – unethical high-risk techniques used to gain good rank that do not follow search engine guidelines. Some examples are hiding written text (black letters on black background), other cloaking and link farming.

Blogroll – a list of links, usually placed in the sidebar of a blog, that reads as a list of recommendations by the host of the blog

BLs – backlinks

Cache – a storage area within a search engine’s database for copies of web pages

cgi-bin – a storage folder that contains Common Gateway Interface – Binary scripts. There is normally one cgi-bin per website.

Cloaking – a black hat system of delivering custom content to an engine spider but hiding the code or content from visitors

Cross-linking – pointing five or more sites to each other to improve organic engine rankings

dofollow – a term for standard incoming links that do not have the nofollow attribute

doorway page – a webpage designed to draw in internet traffic and then redirect this traffic to another website. Also known as bridge, entry, gateway, jump and zebra pages [a probable engine penalty]

ethical SEO – using search optimization techniques that fall within all engine’s guidelines

Firefox – a web browser developed by Mozilla that is free to download and provides an alternative to Microsoft’s Windows Internet Explorer

folksonomy – a term for a social system managed by users that tag and label web content. Examples include, and

frames – website design using multiple, independent sections to create a single webpage. Each frame is built as a separate HTML file, but with one “master” file to identify each selection. [unfriendlyto engine crawlers]

Google Analytics – a free service at Google that generates detailed stats about website visitors. A benefit of using Google Analytics is to check the Page Views your site gets, to determine pay-per-click and other paid ads quality. Other benefits include tracking: Organic keyword popularity specific to a search engine, all other referring websites and visitors’ physical location. Stat at Google Analytics: Traffic sources show zero Average Time on Site when those visitors have visited only one page. The real time for these visitors cannot be recorded because the Analytic software doesn’t know how to. Source: Groups. Google Analytics.

HTML – HyperTextMarkup Language: Designed for the creation of webpages with clickable text and other information to be displayed in a web browser

HTML validator – a tool used to check an HTML document for various write-up problems.

Example:’s CSE HTML Validator Lite

http – hypertext transfer protocol: Transfers information between servers and browsers

https – Hypertext Transfer Protocol Secure: Transfers encrypted info

hypertext-matching – hyperlink (neighboring web pages) relevancy scores for page content

details. Google’s Technology overview used to show this term’s importance in organic SEO.

IBL – in bound (incoming) link

image alt tag – the alternative text that the browser displays when the website visitor does not want to or cannot see an image on a website, placed in the image tag like this: <imgsrc=”seo.gif” alt=”SEO”>.

inlink – another word for backlink

inside pages – a term for the non-home pages of a website on the world-wide-web

internal pages – inside pages

IP address – Internet Protocol address. A unique identifier that has four numbers separated by dots, like this: All computers across the internet are assigned one. They are used like street addresses.

JavaScript – a scripting programming language most commonly used to add interactive features to webpages

link farm – a group of links on a variety of pages solely for the purpose of increasing link popularity for search engines. Programs, not human beings, normally create link farms. [an engine penalty]

link popularity – the number and quality of inbound links pointing to a given web page

META tags – write-up placed within the HTML <head></head> tags of a webpage, providing information that is not visible to browsers

natural link – a term for a hyperlink placed on a web page because it offers useful content

nofollow – an HTML attribute used to instruct search engines that a hyperlink should not influence the link target’s engine ranking. The nofollow tag is used to cut down on irrelevant content to improve the quality of search engine results.

The nofollow tag looks like: 1) <head><meta name=”robots” content=”noindex, nofollow”></head>and2) <a href=”//_/” rel=”nofollow”>_</a>.

To check for nofollow: At web page, View > Source > Edit > Find, then type nofollow. When there

are no nofollows on the page, that’s all that needs to be done. When finding a nofollow: 1) Werethe head tags already searched? 2) Finding your url will show if it has the tag.

one-way link – a term for a link that has been obtained without a link exchange. A non-

reciprocal link

organic SEO – techniques used for unpaid high ranking results on search engines

PR – Google PageRank: a numerical value that represents the popularity of a website, found on the

SE – search engine

SEM – search engine marketing

SEO – search engine optimization

SEOs – search engine optimizers

SERP – search engine results page: The page that users see after clicking Search at an engine.

social network – a website designed to create online communities focused around common interests or a way for people to communicate

unethical SEO – using search optimization techniques that do not fall within all engine’s guidelines

URL – Uniform Resource Locator: A world wide web address.

web 2.0 – a term for the second generation of internet-based services that let people collaborate and share information online in ways previously unavailable. Examples: social networking sites, wikis, communication tools and folksonomies

web hosting service – a company that provides web server space to individuals and organizations, used to store all of a website’s files. That server hosts the website.

white hat SEO – techniques for high rank that follow search engine guidelines

XML – Extensible Markup Language

Keyword: A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page.



Google Keyword Tool: This tool is used for keyword researching, with this tool one can easily know the competition and traffic a particular search term gets. Based on these results we can roughly estimate the time frame in which we can get the top rank, how easily we can get the top rank and how many visitors we can expect to our webpage once we get the top rank for that particular search term.

Go to ://

and out here please enter your list of keywords or topics. Enter your keywords in the keywords column and click search then, tick the ‘exact option’ on the left side. Herein, you can see thousands of keywords that are related to the content of your website, choose the set of keywords where the traffic is maximum and at the same time the competition is less, it is ideal to choose the keywords where the comptition is below 20%. Write the list of such keywords and then choose the keyword in the list that has maximum traffic, as your domain name, at times such domain names might not be available so, at least see that your domain name starts with those words.


Introduction to SEO QUAKE:


SEO QUAKE is the most efficient software for web-browsers for Seo. With the help of this one can,


  1. Check the PR of a website / webpage
  2. Check when the particular webpage was cached in search engines.

3.Check the number of pages in the various search engines a website has got.

  1. Check the number of links a website has got.
  2. Check the number of links a webpage has got.
  3. Check the ‘alexa rank’ of websites.
  4. Check when the website was registered.
  5. Check the IP address.
  6. Check who is the owner of a website?
  7. Check the SME Rush Rank and SME Price of a website.
  8. Check if Robos are visiting the site.
  9. Check if the website has got sitemap or not.
  10. Check the Total number of internal and external links in any webpage.
  11. Check the keyword density (1-word, 2-word, 3-word and multiword) for any webpage.
  12. Download the Backlinks of any site in Excel file.
  13. Download Google search results.

Note: Before competing for top rank for any keyword, do watch all the statistics of seo quake of existing top 10 websites in the search engine. This will give an idea on how long and how fast you can get the top slot in search engines. Seo quake software works only on Mozilla Firefox and very soon

this plugin can be downloaded in Google Chrome Browsers as well, it is free of cost and can be downloaded at www.seoquake.comCheck out how to give internal links to your webpages within your website to avoid broken links.



“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other and how they can achieve the kind of freedoms that they’re

Interested in.” – Bill Gates


“Human beings are human beings. They say what they want, don’t they? They used to say it across

the fence while they were hanging wash. Now they just say it on the Internet.” -Dennis Miller



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