Category Archives: Marketing

The importance of search engine optimization (SEO) for online visibility

Search engine optimization (SEO) is the process of optimizing a website to improve its ranking in search engine results pages (SERPs) for targeted…
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The benefits of a strong social media presence for businesses

Having a strong social media presence can bring numerous benefits to businesses. Some of these benefits include: Increased brand awareness: A strong social…
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AtoZ Google Ads Interview Questions & Answers

Q1. What are Google Ads? Ans. Google as a search engine offers paid advertisement services that appear on the SERPs (search result pages) and…
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Your account is suspended: Your account violated the Circumventing systems policy.

Our account (Nearly a year old) was suspended, citing the above subject on the 3rd of March, we have no clue why or…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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