Complete Digital Marketing Course

Overview
Curriculum
Instructor

Here complete hierarchy for a digital marketing course.

I. Foundational Modules:

1. Digital Marketing Fundamentals:
- Introduction to digital marketing
- Benefits of digital marketing
- Key digital marketing channels
- Setting SMART goals
- Understanding your target audience
- Creating a buyer persona
2. Marketing Technology:
- Marketing automation platforms (MAPs)
- Customer relationship management (CRM) systems
- Data analytics tools
- Social media management tools
- Email marketing tools
- Search engine optimization (SEO) tools
- Pay-per-click (PPC) advertising tools
3. Content Marketing:
- Content strategy development
- Content creation (blogging, articles, videos, infographics, etc.)
- Content distribution
- Content measurement and analysis

II. Core Digital Marketing Channels:

4. Search Engine Optimization (SEO):
- On-page optimization
- Off-page optimization
- Technical SEO
- Local SEO
- Mobile SEO
- SEO for lead generation
- E-commerce SEO
5. Pay-Per-Click (PPC) Advertising:
- Google Ads
- Microsoft Advertising
- Social media advertising (Facebook Ads, Instagram Ads, etc.)
- Display advertising
- Retargeting advertising
- Shopping ads
- Video advertising
6. Social Media Marketing:
- Social media strategy development
- Content creation for social media
- Community management
- Social media advertising
- Social media analytics
7. Email Marketing:
- Email list building
- Email campaign creation
- Email automation
- Email deliverability
- Email analytics
8. Mobile Marketing:
- Mobile website optimization
- Mobile app marketing
- SMS marketing
- Push notifications
- Location-based marketing
9. Affiliate Marketing:
- Finding affiliate programs
- Promoting affiliate products
- Tracking affiliate performance
- Affiliate marketing strategies

III. Advanced Digital Marketing Topics:

10. Marketing Analytics and Reporting:
- Web analytics (Google Analytics)
- Social media analytics
- PPC campaign reporting
- Email marketing analytics
- Marketing attribution
- Marketing dashboards
11. Conversion Rate Optimization (CRO):
- Identifying website conversion opportunities
- A/B testing
- Heatmaps and session recordings
- Landing page optimization
- Call to action (CTA) optimization
12. Personalization and Marketing Automation:
- Customer segmentation
- Marketing automation workflows
- Triggered emails
- Dynamic content
- Personalized recommendations
13. Influencer Marketing:
- Identifying relevant influencers
- Building relationships with influencers
- Creating influencer campaigns
- Measuring influencer marketing success
14. Content Marketing Strategy:
- Developing a content calendar
- Content promotion strategies
- Paid content promotion
- Building a content library
- Measuring content marketing success
15. E-commerce Marketing:
- Product listing optimization
- Shopping cart abandonment reduction
- Retargeting campaigns
- Customer lifetime value (CLTV) optimization
- E-commerce marketing attribution

IV. Specialization Tracks:

Search Engine Marketing Specialist
Pay-Per-Click Advertising Specialist
Social Media Marketing Specialist
Content Marketing Specialist
Email Marketing Specialist
Mobile Marketing Specialist
Affiliate Marketing Specialist
Marketing Analytics Specialist

V. Capstone Project:

Apply your learning to develop a comprehensive digital marketing plan for a real-world business or project.

This hierarchy is a flexible model and can be adapted to fit the specific needs of your course.

Kiran Rao

Kiran Rao isn't just a digital marketing expert; she's a weaver of online success stories. With a keen eye for strategy and a passion for innovation, Kiran leads the charge at AKGLS Group, crafting comprehensive web and digital marketing solutions that propel businesses to new heights.

A Wellspring of Digital Expertise:

Kiran boasts a wealth of experience across the digital marketing spectrum, from SEO and SEM to social media marketing and content creation. Her expertise ensures all aspects of your online presence are meticulously addressed, creating a cohesive and impactful digital strategy.
Beyond the Technical:

Kiran understands that digital marketing is more than just algorithms and metrics. She brings a human touch to her work, focusing on understanding your unique brand identity and target audience. This ensures your online presence resonates on a deeper level, fostering meaningful connections with your customers.
A Collaborative Spirit:

Kiran believes in the power of collaboration. She works closely with you and your team, ensuring your voice and vision are woven into the digital tapestry she creates. Open communication and a transparent approach are hallmarks of her work style, fostering trust and a true partnership.
Results that Speak Volumes:

Kiran's success speaks for itself. She has a proven track record of delivering measurable results, driving website traffic, boosting engagement, and ultimately, growing your business. Whether you're looking to establish your brand online or optimize existing efforts, Kiran has the expertise to guide you towards your goals.
Investing in Your Digital Future:

Choosing Kiran Rao as your digital marketing partner is an investment in your online success. With her in-depth knowledge, strategic thinking, and collaborative spirit, you can be confident that your digital presence is in the hands of a true expert.
Ready to weave your own digital success story? Contact Kiran Rao today and unlock the full potential of your online presence.

Complete Digital Marketing Course

Kiran Rao

+91 (831) 811 4492

Modal title