Strategic Use of Images in Search Engine Optimization

  • April 17, 2014
  • Blog

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

Kiran Rao isn't just a digital marketing expert; she's a weaver of online success stories. With a keen eye for strategy and a passion for innovation, Kiran leads the charge at AKGLS Group, crafting comprehensive web and digital marketing solutions that propel businesses to new heights. A Wellspring of Digital Expertise: Kiran boasts a wealth of experience across the digital marketing spectrum, from SEO and SEM to social media marketing and content creation. Her expertise ensures all aspects of your online presence are meticulously addressed, creating a cohesive and impactful digital strategy. Beyond the Technical: Kiran understands that digital marketing is more than just algorithms and metrics. She brings a human touch to her work, focusing on understanding your unique brand identity and target audience. This ensures your online presence resonates on a deeper level, fostering meaningful connections with your customers. A Collaborative Spirit: Kiran believes in the power of collaboration. She works closely with you and your team, ensuring your voice and vision are woven into the digital tapestry she creates. Open communication and a transparent approach are hallmarks of her work style, fostering trust and a true partnership. Results that Speak Volumes: Kiran's success speaks for itself. She has a proven track record of delivering measurable results, driving website traffic, boosting engagement, and ultimately, growing your business. Whether you're looking to establish your brand online or optimize existing efforts, Kiran has the expertise to guide you towards your goals. Investing in Your Digital Future: Choosing Kiran Rao as your digital marketing partner is an investment in your online success. With her in-depth knowledge, strategic thinking, and collaborative spirit, you can be confident that your digital presence is in the hands of a true expert. Ready to weave your own digital success story? Contact Kiran Rao today and unlock the full potential of your online presence.

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