Why is social networking important & What is the purpose and benefits of social networking?

 

Why is social networking important?
The importance of using social networking sites for marketing. Social networking sites such as Facebook, Twitter, and MySpace have become powerful marketing and communication tools. We believe that using these channels to easily communicate with your customers is an excellent habit.

What is the purpose of social networking?
Social networking is the use of internet-based social media programs to make connections with friends, family, classmates, customers and clients. Social networking can occur for social purposes, business purposes or both through sites such as Facebook, Twitter, LinkedIn, Classmates.com and Yelp.

What are the benefits of social networking?
Here are some of the top benefits of social media for branding:

1. Increase Brand Awareness

2. Improve Brand Loyalty

3. Build Brand Equity

4. Humanize Your Brand

5. Stay Top of Mind With Your Customers

6. Establish Your Brand as an Authority & Thought Leader

7. Reputation Management

8. Boost Customer Engagement

9. Open Communication

10. Crisis Management

11. Faster Communication

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